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Creative Label
Hovn Studios
Credits
Concept
:
Dian Warsosumarto
Creative Direction
:
Oscar Pecher & Dian Warsosumarto
Art Direction & Design
:
Oscar Pecher
Executives
:
Manuel Nguyen, Peter Scherb, Alex Mandl
Project Description
Trust in a creative vision, uncompromising perfection and friendly collaboration are the fundamental core values of HOVN Studios - a globally operating film and photo production company from Vienna. And in 2023, it was time to unite this ethos in a brand image that no customer with taste and good sense would be able to ignore. In line with the strategic mission statement: "HOVN Studios moves faster than mediocrity, to daftly impact the world with visual arts to remember.", we developed a branding system that presents itself just as impetuously as the creatives themselves. The result is a dynamic brand world that positions HOVN Studios as an international creative label for artistic collaboration. You want to work with HOVN Studios? Catch us, if you can.
In the course of the holistic design, an iconic representation of the way HOVN Studios works was sought. In the form of a stylized "HOVN", the icon combines a head that stands for the shared vision with numerous limbs that represent the executing forces of a dynamic film and photo production. The design of the corporate identity gives the portfolio sufficient space. The visual language is honest, bold and self-confident. The use of "Dynamic Orange" sets strong, positive color signals. The choice of typographic font mix enables a differentiated way of communicating the "loud and soft tones". The presentation of the works by HOVN Studios is intended to evoke the situation in a gallery.